Marketing and Commercial Communications
Marketing communications, one of the most important factors in the process of gaining competitive advantages for the companies, becomes more and more important day by day.
What Promedia offers is: "A persuasive communications process aimed at reinforcing the attitude and behavior of the target consumers in the desired direction, and if in the opposite direction, at changing this."
Goals for both sales and communications in the "Marketing and Commercial Communications" are:
- To increase and support sales
- To reinforce product and brand awareness
- To assure awareness on company and product
- To improve the company and product image
- To increase effect on attitudes and behaviors of target mass
- To educate consumers about product
- To train the target mass on use of the product
- To create consumer loyalty
Market Researches and Studies:
Key to a good marketing and commercial communication is the continuous follow -up of the market. Market researches and studies determine the direction of services of Promedia. Strategies and tactics are formulated parallel to the data gathered from the market.
- Quantitative Studies
- Qualitative - Focus Surveys
- Sector Researches and Analyses
- Follow-up and analysis of market information
CRM Customer Relations Management
In the past, a grocer had a few customers and a memory strong enough to keep in mind the preferences of all his customers. By using the communication techniques and technology, Promedia applies the same model on large-size and scale corporations. Promedia role is: "To understand the customer, and privatize its products and services within the frame of the customer needs."
- Identifying the Target Mass and Customer Features
- Designing Tactics Specifically Adapted to Customer
- E-marketing
- Tele-marketing
- Call Centers
- Hot Lines (Information Desks)
- Mailing
Market Creation and Development Planning:
- Brand and identity designs and activities
- New product promotion planning
- Demand creation and increasing activities
- Commercial and industrial technical visits
Merchandising Point of Sale Based Activities:
Retail stores are the last point before sales, and many consumers decide in front of the shelf which product and brand to buy. Promedia communicates with your potential customers at the point of sale with the intention of encouraging them to prefer your product. Promotional activities conducted at the point of sale improve and increase your sales in a very short time.
- In-store promotional activities, food taste and demonstration works
- In-house lottery drawing and prize giving
- POS (Point-of-sale) activities
- POP (Point-of-purchase) activities
- Shelf arrangements
Marketing Supporting Organisations and Events:
- Seminar, conference, forums, workshops, technical support,
- Trade exhibitions organisation,
- Outdoors activities,
- Door to door events,
- Sampling activities
